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Facebook Marketing For Beginners: How To Make The Most Of Social Media

Welcome to the wonderful world of Facebook marketing.
It is truly unlike any other form of campaign, especially those we're used to. That means everything you've learned about marketing may not apply to such a campaign, so read on to see which traditional tips are no longer in play, and which new tips you should keep in mind.


If you want learn more about what your fans want, interact with them regularly. If they post items on your page, keep them in mind. Lots of successful companies have implemented useful marketing strategies from their consumers. Don't ever ignore your fans as they have a good idea as to what they are looking for.


If you don't have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.


Connect your Facebook page with others who are willing to help spread the word for you. If you want to get the ideal results from using Facebook, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to acheive this.


Be sure that all of your posts have useful information. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you're offering.

Refrain from promoting your brand too much, as this can get frustrating.

Know what your goals are. Why do you want to use Facebook marketing? What do you hope to accomplish with it. Before you get started, it is very important that you take the time to clearly define your goals. Decide on an effective strategy. Try to get it right the first time.


Facebook Offers is a great tool for promoting giveaways and contests on your site. All that needs to be done is you should get the offer set up and use the Promoted Post option. If your offer is really good, you can consider opening it up to non-fans.


If someone posts on your wall, answer them. Doing so helps you develop a good reputation. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.

Post about your milestones on Facebook. You could for instance let your subscribers know about your sales volume, the launching of new products or the anniversary of your most popular products. This is a good way to draw attention to certain products while creating a positive image for your brand.



Integrate your campaign across multiple platforms. You want your branding, your site's look and feel, to be consistent across your Facebook page, your website, your Twitter page, your YouTube channel, and so on. Consistent branding will make visitors feel more at home on all your business's advertising platform, and therefore encourage more use of all the platforms.


Hold contests on Facebook. Holding contests and giving away fun prizes is a great way to get people to like your Facebook page. People love free prizes and it can help get you more followers. Set a date that your contest will end and only allow people who like your page to enter.


Organize a contest on Facebook. You should encourage your subscribers to tag you in one of their updates, for instance to share a picture of the product they bought or a review of a product. Give a free product to the entry that receives the most votes so contestants encourage their friends to vote on their entry.


Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn't taken, secure it as soon as you can. You never know when someone may just pick that name and you'll be out of luck.

Respond to any comments you get. This means comments left on your page and those in your inbox. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.

Don't look at your Facebook analytics numbers without considering your context. If you compare your 200 fans to Apple's millions on Facebook, you'll be surely disappointed. This may be an extreme example, but it's true no matter the level. COmpare yourself to your direct competitors to see how your really doing overall.



Make sure you can constantly generate some educational or entertaining content for your Facebook page. If you have a hard time with finding new updates for your page, consider launching a blog or creating a series of videos so you have quality content to share regularly on your Facebook page.


Contests can be created on your company's Facebook page if you want to get more people to pay attention to your profile. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. After the close of the contest, post the name of the winner.


If your fans feel they are connected to you and the business, trust will result. This broad principle applies to marketing through any channel, including Facebook. Speak about meals that you had with your family. Tell them how you use the product you are marketing.

Make your Facebook page consistent with your other media. As with any kind of marketing, individual efforts rarely pay off. Try to integrate your marketing as much as you can. Try to make the look and feel, messaging, etc. consistent across all platforms that you use.
For instance, your email newsletters, Twitter feed, website, and Facebook page should all be similar to each other. This can boost the success of your campaign.

When it comes to marketing, the best campaign is always one which is better than those the competition comes up with. That's all it takes to be the top dog in your field. The advice here has really given you the ability to better anything other companies have come up with, so put it to use!



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