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Nick NorineWymark
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What Can Facebook Marketing Do For Your Business?

With the advent of the Internet, your options for business marketing are virtually limitless.
One major tool in this amazing arsenal is Facebook marketing and it can do a lot for your business in a very short time. In fact, with very little time and money, Facebook marketing can put your company on a fast-track to success!



Set some goals for your Facebook marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign.


If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and/or dated. if you do not have anything relevant and unique to talk about, try sharing links or videos that are in the same niche.


If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and/or dated. if you do not have anything relevant and unique to talk about, try sharing links or videos that are in the same niche.


Think of a good reason why people should become a fan of you or your company. When you can answer this "why", you are prepared to deliver something to them that'll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.


To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. Posting on another page gets attention. Ensure you only attract the good kind of attention you want. Only post to another page when it is valuable content.

Don't ever spam people.

Most people market on Facebook because they want to improve their sales. You can track your success by setting a monthly goal for your sales. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter.
If you are disappointed in your sales, it might be time to make changes in your business strategy.

Facebook's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action.
This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.

Your page can "like" and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.



Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products

Make your Facebook content "shareable" for others. If your page includes relevant information, your followers will likely share it. Because Facebook is a social media site, it thrives on interaction. Providing your audience with useful information will ensure that they return to your page.
They will also be more likely to pass that information along to other potential customers.

Your page can "like" and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.



Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans' activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that "Like" your page.


Avoid using images on your Facebook page that are generic. Many brands post stock photos and pictures of the business logo. While having one or two pictures like this is acceptable, people want to see real photos. You should also encourage users to post their relevant photos on your page.



Use Facebook "likes" to your advantage on your profile page. Whatever incentive you have to offer to get them, the more "likes" you have, the better your business will be perceived by onlookers. This will increase your overall popularity on Facebook and make any campaign you hold that much more effective.


Don't ignore direct questions from your fans. You've got to remember that being social is at the center of Facebook. If you tend to ignore direct comments and continue to post solely informational posts, then you are missing golden promotional opportunities.
The more engaged you make your current fans, the more likely they'll be to pass on the word about you.

Post videos on your facebook page. Depending on the business that you are in you could customize your video ideas accordingly. For example, if you sell a product, you could post a video that explains how to use the product, or a video showing why your product is better than the rest.


Add a Facebook plug-in to your site. Certain blogging platforms make is easy to implement a Facebook plug-in, but you may have to search for the code. This will allow you to share your link on your page.

Use videos whenever possible, especially if you have a new product to showcase. While a picture is great (and it is certainly better than nothing), a video is much more exciting and can give your followers more information than a picture and text alone can.
Adding a video to your post is quite easy with Facebook's current format as well, so there really is no reason not to give it a try.

Make sure your personal Facebook profile is set to private. If your real name appears anywhere on your official website, some customers might try finding more information about you and your Facebook profile could come up. It is best not to share anything that could hurt the image of your brand and keep your profile private.


If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. This article has covered the basics, so you are ready to get started. Regardless of the time you've been using Facebook, there is always room for improvement.
What you've just learned will help.

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